Branding
Solid
Bite
A new logo, brand book and website for a doctor-owned dental practice in Melbourne, Florida.
↳ About the project
From a beveled badge
to a quiet, gold mark
Solid Bite is a doctor-owned, family-run practice in Melbourne, Florida, known for implant dentistry, periodontics and full-mouth rehabilitation since 1980. Its old logo was a blue badge with beveled, drop-shadowed lettering, a look that no longer matched the specialist care behind it.
The doctors asked for something elegant, modern, high-tech and professional. I drew a new mark from parallel gold strokes set at a single angle (a molar built in line), paired it with a Granjon wordmark, then carried it into a brand book covering color, type, usage and patterns, and into a redesigned homepage.
↳ The website
The homepage,
end to end
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Ready to start a new project?
↳ Get in touch