Production Art

Food Truck
Fridays

Production art and print collateral for Balboa Park Conservancy's food truck program, adapted across formats and finished to brand and supplier spec.

Print Production Art Balboa Park Conservancy

Client

Balboa Park Conservancy

Category

Production Art

Partner

City of San Diego Parks & Recreation

Deliverable

Print & Digital Collateral

Art that travels across
every format

Food Truck Fridays is a program of the Balboa Park Conservancy in partnership with the City of San Diego Parks and Recreation Department. The mission was to adapt the artwork to new formats and finish all created files, making sure every asset followed brand guidelines and supplier specifications.

Food Truck Fridays wrap on a full-size food truck
Food Truck Fridays ad in a bus shelter at night
Food Truck Fridays A-frame sign in Balboa Park
The Food Truck Fridays logo under a magnifying glass
A stack of printed Food Truck Fridays flyers
Food Truck Fridays tote bag, T-shirt and cap
Balboa Park Conservancy website and Facebook page carrying the Food Truck Fridays art
Close-up of the Food Truck Fridays logo on the truck wrap

Every piece,
at full size

The 2019 Food Truck Fridays finals laid flat: poster, flyer, Cinco de Mayo program ad, bus bench ad, website slider, Facebook event image and web ad

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