Design System
Now Media
Group
A brand and UI system for Now Media Group — tokens, components, and an accessible color system built to carry one San Diego agency across every website, pitch, and campaign.
↳ About the project
Real results,
by design
Now Media Group is a San Diego agency that grows dental, medical and small-business brands online. I built one brand and UI system to carry it across every website, pitch and campaign.
It starts from the logo: two stems in blue and navy build the N, and the orange corner at its top left becomes the system's one decorative device. From there come 23 color tokens, 11 type styles in Jost and 9 components shaped around what the agency sells. An audit of the live site found two brand color pairings below WCAG AA; the fixes keep every brand color and change only what sits on top of it.
↳ In use
The system,
in use
↳ The homepage
The homepage,
end to end
↳ Outcomes
The system,
by the numbers
23
Color tokens
11
Type styles
9
Components
2
Themes, AA
Other cases you might like
ValladolidPlastic Surgery
↳ Website Redesign · Plastic Surgery
View the case study: Valladolid Plastic Surgery
Ready to start a new project?
↳ Get in touch